CAKE’s Creative Circle

Creative consultants celebrating creativity and everything related to creativity, including conversations with creatives about their inspiration, dreams, challenges, and advice.

Capturing the spirit of Namia

Est. Reading Time: 3 minsFollowing our previous outing at Namia, Fred and I returned to this beautiful and rustic resort in early 2025. This time, with the purpose of capturing the spirit of Namia in both photo and video. We worked for a period of just under a week, pulling off hundreds of shots […]

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The Creative Slice: Is It AI Or Is It A Photographer?

Est. Reading Time: 4 minsThe Creative Slice: Is It AI Or Is It A Photographer?

Here, Fred Wissink, CAKE’s Creative Director, explores the narrative around AI-generated images versus traditional photography from a historical and professional perspective.

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The Creative Slice: What’s Your Personal Creativity DNA?

Est. Reading Time: 3 minsThe Creative Slice: What’s Your Personal Creativity DNA?

In this article, Samantha shares her personal creative philosophy, with some mildly worrying advice about big red buttons. And far less worrying thoughts about creative inspiration.

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Creator Conversations #1: Kevin Lee, Founder of The CAKE Collective

Est. Reading Time: 5 minsThis is part of the Creator Conversations series showcasing creatives talking about their dreams, challenges, inspiration, cool projects, and more. This month, we talk to Kevin Lee about his professional creative journey, advice for new creatives, and … a space camera?!

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