Blog
Capturing the spirit of Namia
Est. Reading Time: 3 minsFollowing our previous outing at Namia, Fred and I returned to this beautiful and rustic resort in early 2025. This time, with the purpose of capturing the spirit of Namia in both photo and video. We worked for a period of just under a week, pulling off hundreds of shots…
Crafting the Vision: Shooting at the Unfinished Namia
Est. Reading Time: 3 minsWorking with Namia River Retreat, a resort under construction nearing completion and the challenges we faced. A true work of collaboration.
The Storyboard and Louis’ Path to Creativity
Est. Reading Time: 2 minsLouis Corallo shares candidly his path to being a storyboard artist and to now CAKE’s Executive Creative Director in Vietnam.
The Creative Slice: Is It AI Or Is It A Photographer?
Est. Reading Time: 4 minsThe Creative Slice: Is It AI Or Is It A Photographer?
Here, Fred Wissink, CAKE’s Creative Director, explores the narrative around AI-generated images versus traditional photography from a historical and professional perspective.
The Creative Slice: What’s Your Personal Creativity DNA?
Est. Reading Time: 3 minsThe Creative Slice: What’s Your Personal Creativity DNA?
In this article, Samantha shares her personal creative philosophy, with some mildly worrying advice about big red buttons. And far less worrying thoughts about creative inspiration.
Creative Bites #1: Understanding the Client
Est. Reading Time: < 1 minWhenever I meet a new client, my first focus is to distinguish what they want versus what they need.